Startup Feli has developed an a technology platform for the future of e-commerce. Their idea is based on a simple frustration: if you don't know exactly what you want to buy, it's very difficult to buy something online. 

"We aim to take e-commerce to the next level with a scalable technology that fundamentally improves the way browsing consumers shop and convert" 

Feli aims to improve the online shopping experience through context-based design and smart backend technology. Their goal is to bring the personal touch we know from offline shopping to the online world. Remember the friendly shop owner who used to greet you with a simple question: "Can I help you?" That's what Feli brings to the table. Plus, offering a helping hand doesn't just add value for the user: it allows retailers to increase conversion levels. 

Marja Silvertant  CEO/Chief Confetti Officer	Ion Aalbers  CXO	Rienk Prinsen  Backend Boss & Giftelligence

Get to know more about Feli. Find them here: founders@feli.gift or