E-commerce Demo Day
18th of January 


10 startups, 3 months, a pool of 350 mentors, and an endless amount of determination to succeed… Every day, striving to be better and breaking the limits. A rollercoaster that opens up new opportunities. An adventure that takes to the impossible heights and teaches to stay hungry for knowledge and, at the same time, stay human. A journey of a lifetime that brings together entrepreneurs and makes them a family.


This was an unforgettable time for the 10 startups from the 2016 E-commerce accelerator program. They’ve experienced it all - tears, joy, breakdowns, success - and they are ready to share their unique stories with you.


Let’s get together - we invite you to join us for Demo Day experience on the 18th of January:



When: 18th January 2017

Where: Rabobank, Croeselaan 18, 3521 CB Utrecht

Time: From 14.00 - 18.30


14:00 - 14:45 - Registration & Get together
14:45 - 15:15 - Demo Day Kickoff
15:15 - 15:30 - Startup stories
15:30 - 15:45 - 
The entrepeneurial journey of Pieter Zwart, CEO of Coolblue

15:45 - 16:00 - Startup stories
16:00 - 16:30 - Break
16:30 - 16:35 - A word from the E-commerce class of 2016
16:35 - 17:00 - Startup stories
17:00 - 17:15 - Demo Day Finale
17:15 - 18:30 - Drinks & Get Together


You can register for the event here.

Share Demo Day amongst your network: I've just registered for @sbcEcommerce #sbcDemoDay. Looking forward to hear the startup stories! Tweet this

Why is Demo Day different from other graduation events we have held? Based on the feedback from our mentors, partners and alumni, this time, we will focus Demo Day on 3 aspects. First, we want to make it Calm, (C)Lean and Consistent. Second, we want to Talk less, Show more. Third, we want to make it Up-Close & Personal.


Our startups share:



Join us & Let’s Get Together!