One of the most important, if not the most important factor for the success of your event, is selecting the appropriate speaker. Even if your content is superb, an inexperienced or mediocre speaker, wont do it any justice. Choose that speaker, who will enrich the content with his very presence and tone and assist you in ultimately reaching your objectives
So what is it that you are supposed to be looking for when it comes to a keynote speaker? There are a lot of different values to consider, and these are the most important:
What is the main goal of your conference? What do you want the attendees to feel or to do post event? These objectives are tightly linked with your content creation and should be in line with the choice of the speaker. For example, motivational speakers are better suited for pitching and increasing some of the intangibles in employees such as teamwork, whereas technical speakers can be more appropriate for educational sessions. Figure out which one you are looking for before the hiring process begins.
What are the demographics of the people that are going to be attending the event? What is their background? Analyze your audience and try and identify what speaker can engage with them in the best possible way.
A high speakers fee does not always mean exceptional quality. Be meticulous and wary when choosing the speaker for your next event. In alignment with your event objectives, check the speaker's qualifications, references, and video segments. Most professional speakers will have a personal website where you can access this information. If possible, set up a meeting with your prospect speaker. This should give you an idea of his/hers' potential and speaking style.
Some keynote speakers feel more comfortable moving around the stage, whereas others prefer to be completely stationary at a stand. Make sure that after you select the one that is going to be giving a keynote address, the setup is right for them. Having an energetic motivational speaker with no room to get around is definitely going to reduce the overall impact of his presentation.
As long as the homework is done properly, then finding a good keynote speaker isn’t all that difficult. Take the time to make sure you are getting the right one and your conference should be a hit amongst the attendees.
Sources: http://www.executivespeakersbureau.com/index.php/2012/03/08/how-to-choose-keynote-speaker/
http://www.speaking.com/rightspeaker.php
Image Credit: http://jeffhurtblog.com
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