Azavista surveyed 400 event planners from agencies and enterprises around the world. In this survey, Azavista sought to identify the severity of the budgetary and other problems event planners face, as well as the correlation between these challenges and the measurement of Event Return on Investment (Event ROI). Is measuring Event ROI a common practice? Is it seen as a solution? Are event planners embracing new technologies to help them achieve Event ROI?
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