Dear travel and incentive planners,
Your hard-working participants deserve some extra fun on their next trip. Therefore, we suggest you plan less museum visits, adventure-team building activities and sightseeing tours, and instead add more of something else: beer. Why, you ask, is beer better than any museum? The more places you visit, the more fun the trip becomes. Plus, you can combine local culture. Forget about the wine, and check out the top beer-lover destinations in Europe.
We suggest you start with the best: Amsterdam. Sorry for being biased - all of our Belgian friends would probably stand up in protest - but we cannot imagine a better location to begin a beer trip other than the home of Heineken (and our office). Visit the Heineken Experience and gather vital information about an international favorite. Make sure not to miss In De Wildeman, a bar offering over 250 beers from around the world. You should also try a few local brews at the Brouwerij t'IJ. An authentic windmill is located nearby, allowing you to see a bit of Dutch scenery without leaving the city. 't Arendsnest serves only Dutch beers. With a wide range of accommodation in every star category, exciting bars and restaurants within walking distance, and frites and deep-fried snacks galore, Amsterdam will certainly provide a memorable experience. [Photo Courtesy of Wiki Travel]
After a couple crazy days in Amsterdam, take the Intercity train directly to Brussels. Your slight hangover should be gone after the three-hour train ride. With over 120 breweries, producing more than 350 types of beer, you're guaranteed to have a fantastic time. You should definitely visit Délirium Café, with 2004 different brands on its long beer list, as recorded in the The Guinness Book of Records in January 2004. For the ones that love a little something sweet, the Belgians offer fruit-flavored beer, too. We think it's best to leave a little extra time at this stop. Fortunately, Brussels is also well prepared to accept groups, offering plenty of accommodation. Stay the night and try some local favorites: French Fries, mussels and, of course, delicious Belgian chocolates and waffles. By the end of this trip, your knowledge of French and Dutch will be surprisingly advanced. Of course, this fact strongly depends on the previous amount of alcohol consumed. Word of warning: the local beers are usually quite strong. [Photo Courtesy of Milvets Travel]
Stock up on Belgian beer to prepare for the next leg of your journey: the seven hour hi-speed train ride to Munich. Oktoberfest is a well-known tradition, attracting beer lovers from all corners of the world. If you want to visit, make sure to book far enough in advance; hotels fill up fast, especially when it comes to groups. If you prefer to experience the German beer culture at a time other than during Oktoberfest, you can enjoy the famous beer gardens – small islands of relaxation in the urban jungle - and try traditional Bavarian beers. We recommend the Beer Garden Augustiner Keller, and instead of museums, we think a visit to the big breweries such as Löwenbräu, Augustinerbräu or Hofbräuhaus will definitely make your team happy. [Photo Courtesy of Picture Ninja]
Gather your group from the beer gardens and hop on another train to the majestic city of Prague. Stroll through the medieval city center; you'll feel like you've stepped back in time. Complete your experience with a Czech beer; you will not be disappointed. The Strahov Monastery Brewery is an excellent place to explore Czech's beer history, with a tradition dating back to the 17th century. We also recommend U Fleku, a classic place to drink beer and try local specialities. Don’t miss out on the stronger, dark beers, with an alcohol percentage as high as 12 percent. Be careful going out with locals: Czechs are the most avid beer drinkers in the world, with 156 liters per capita per year. As Prague is now one of the leading Central European congress and meeting destinations, finding suitable hotels for your group will not be a problem; a variety of hotels are waiting for your group request. [Photo Courtesy of Hotel Club]
We thought long and hard about what your last stop should be on your beer trip, as there are still many places waiting to be discovered. Finally, we decided to head back north to Copenhagen, Denmark, a short flight from Prague. A few brand names will probably come to mind, such as Tuborg or Carlsberg. Visit a few of Denmark's micro-breweries; the country has the most of these little gems per capita in Europe since 2005. And if this isn't enough, Carlsberg recently opened "Jacobsen," a new brewhouse in Varby that aims to showcase the beer culture and produce rare beers for connoisseurs. Sounds like a must, don't you think?
While your team is happily sipping the last drops of their Tuborgs, we will be working on "Best Wine Trip in Europe" (only if the wineauxs behave). [Photo Courtesy of HYLOCORE]
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Photo Courtesy of Reuters Media
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